10 Innovative Gift Ideas for your Groomsmen (Father-of-the-Bride & Gooms too!)

We all know it's hard to find cool, meaningful, useful gifts for the guys in your life. Ties and watches are always nice, but how many does a guy need, already? If you're looking for a gift for the man-who's-hard-to-please, or the guy-who's-got-everything, we have an amazing array of gift ideas from AmericanBridal for you! * * 1. Personalized MP3 Cooler Bag For the man who likes to celebrate outdoors, this brilliant bag is, quite simply, a portable party! Snacks and music go, great if … [Read more...]

I Do Now I Don’t: Buy and Sell Engagement Rings (and more) at Great Prices!

Did you know that jewelers mark up rings two or three times over their wholesale cost? According to Joshua Opperman, founder of I Do Now I Don't, a $10,000 ring probably cost the jeweler $3,500. Why should you have to pay so much more than the ring is actually worth? Well now, couples looking to purchase their dream ring can do so without breaking the bank. And those couples who find themselves with a ring but no engagement, can find a place to re-sell their diamonds. How I wish I'd know … [Read more...]